Job Title: Digital Marketing Specialist
Job Location: Hillsborough, NJ
Interpret and apply creative direction to plan, design, and develop new multimedia marketing channels including email, search ads, display ads, social media, and other digital media marketing materials; Develop long-term SEO (Search Engine Optimization) strategies to increase product’s search rankings, including keyword research and updating, keyword position tracking through Agency Analytics, content development, landing page building and optimization, onsite SEO, etc.; Monitor, analyze, and optimize campaign performance using Google Analytics, SQL and data visualization tools such as Tableau and Power BI; Create and update regular reporting for Infiland brand in support of product launches, e-commerce promotion performance; Support implementation of A|B testing and results reporting for e-commerce sites; Design and produce videos and pictures for social media channels and website; Assist in data integration needs from various sources to answer website, digital marketing and product performance questions from management; Develop tagging and tracking documentation for E-Commerce site updates and functionality to coordinate CRM implementation and capabilities and attribution modeling; Stay abreast of key developments and trends in E-Commerce digital marketing analytics and reporting best practices.
- Minimum a Bachelor’s degree in Digital Media or Multimedia Marketing related field.
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